Having just spoken on how to market an idea to bloggers to MSF (short version, we like truth and we also like stickers to put on our laptops), I received an email.

Hello,

I was reading your blog and I see you have a very impressive way of describing things. The information you provide is very helpful. So I was wondering if you could take a look at our product *Pseudoscience deleted* and write a review about it.

this is a link to my site: www.*utter-twoddle*.com

I would really be interested to know if you could do an unbiased paid review for us.

Bad enough, but here are two other tips.

1) Don't use CC:, us BCC: when you send the email, then I won't see the twenty odd other bloggers you have sent this exact same email to.

2) Don't send it to someone who actually enjoys debunking fake science. Not me but the superb Black Triangle. I think they missed a trick by not also sending it to Dr. Ben Goldacre as well.

So - let's see what happens if I answer their email. The first thing I'll wonder about is if they'll have even read this blogpost.

The second is if they pay up when I test them and find them to but utter rubbish*

That's unbiased isn't it?

More seriously, if you really want to learn how to market to bloggers talk to Gia. She's my friend so it's an utter pleasure to mention her stuff on my blog - especially if it brings back memories from my past.

*Assuming they are - I have a scientific mind and am prepared to be surprised.