I've been off promoting myself on behalf of my second book. For those that are interested here is my, short, appearance on Sky News.

As I'm speaking I'm sitting in a dark room with two spotlights on me staring at some little red lights and trying not to drool or just sit there with my mouth wide open.

I really wish that I hadn't used the word 'sexy' in relation to trauma...

Also, can I just say that there is something about TV that makes my teeth look like they are arguing with one another, I'm sure they aren't that bad in real life.

I was also in Sunday's Observer.

I was interviewed sitting in a park in Whitechapel, and while the text of the interview is online, only one of the photographs is there. Having my photograph taken by a splendid team made me feel like a rock star.

"Let's try to be charitable," says Reynolds, when I meet him in Whitechapel, where we sit in a park past which he drives on almost every shift (the Royal London Hospital is just down the road). "There are two worlds, really," he says. "There's the world that a lot of people are part of: the world that you are part of. And then there's the world of people who are isolated, socially and financially. How many crack houses have you been in? How many functioning alcoholics do you know? No, the two worlds don't overlap very much, do they?"

Only one small mistake in the article (understandable considering the noise of the park) and that is that Emergency Care Practitioners are the highest trained road staff.
I think that's all the promotion I'm doing at the moment. At least I can't see anything else in my calendar at the moment.
Now I'm working my normal job for pretty much the rest of my week - which makes me happy as it's something that I understand.

Seeing as I'm working nights this weekend and blogging will be light I thought I'd leave you with something to read while I'm either chasing drunks down the street or snoring in my bed.

In the first of, hopefully many, formats to download, The Friday Project have put my book up on Issuu - and it really does look lovely, and is best in fullscreen mode. The license that 'More Blood, More Sweat And Another Cup Of Tea' is published under lets you embed the book in your own blog, read it from any site, or download it to read on your own machine. Feel free to forward it to anyone who might be interested.

I'd love to see it on as many blogs and sites as possible. The more eyes it gets in front of the better. You can download the .PDF from the Issuu website.

Next week I'll explain exactly why almost everything that I create is licensed under a Creative Commons License, and by then I can probably get back to writing about ambulances rather than pimping my book.

< Once the plain text version is ready we'll see about getting it into as many formats as possible.

So, as well as having book two released, book one has been given a fresh cover. The blue cover is my original, first book, and has nothing new in it - if you have the black and yellow cover book then you don't need to buy the blue cover.

The new book is a bit bigger and has the red cover, and of course a different name, but it's similar enough that people might make a mistake and pick up the wrong book.

Here they both are so you can compare them.

So - original book on the left, new book on the right. I just want people to know so that they don't get the wrong one by mistake.

So, my second book is out in the shops. Amazon have also been delivering their copies (and it's now back in stock in their store). Over the weekend I've been getting messages through my twitter account and the odd email.

I've even noticed one of the better MPs ordering a copy. Hopefully, once he's finished with it he'll pass it to Phil Hope, the minister for Social Care as Phil's predecessor Ivan Lewis didn't think that ambulances had anything to do with social care.

I'm actually yet to see a copy myself - there is one sitting at my local post office that I shall pop down and get once I've finished posting this.

What I would like to do is ask a favour.

I have a tiny ego, it sits somewhere just above my spleen and is a fragile and dirty little thing - it seldom gets any chance to be polished.

What I ask is that if you read/buy/see my book I'd be very interested in hearing your thoughts on it (even if you think it's bad). Some of the ways you can let me know about your thoughts on the book are this.

• Twitter - You can either Direct Message or '@Reynolds' me.

• Blogs - If you can stick a review up on your own blog I'd be extremely grateful - I have a Google alert for the book title, but if you'd like to leave a link to your post in one of my comments you can be sure that I don't miss it.

• Flickr - I'd love to see what shops my book gets to. I'd like to see where it ends up, especially people who are saving it to read while on holiday - if you tag your photos 'BST2' I'll be able to find them.

• Email - My normal email that hides behind the spam shield of 'How to contact me' on the sidebar on the right.

• Delicious - Again, if you use the tag 'BST2' I'll be able to find it.

• Amazon - If you would be so kind, I'd love you to leave a review on the Amazon page. I think it'll help me sell more books, which will make my publishers (and me) happy.

UPDATE: A quick warning - the first book has a new, blue, cover - the new one is a bit bigger and has a red cover, I'd hate it if someone bought the wrong one by mistake.

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The free, complete and fully open for remixes downloadable edition will be along soon. The reason for the short delay is that Harper are making sure that it really shines - from what I hear it sounds like it's going to be something lovely. As soon as I know something I'll pop it up here. Remember that the original can be found here at archive.org.

More on that when it appears.

I consider myself very lucky. Since starting this blog I've had a couple of people send me books to review, something I'm more than happy to do.

The latest book that I was given (and I have another one on the review pile) is Blue Lights and Long Nights by Les Pringle.
Les is an ambulance man through and through, he joined the Birmingham Ambulance Service in the early 1970's. This book is the story of his first eighteen months in the job.
I was immediately struck by Les' writing, full of humour, wit and self examination it reminded me of all the thoughts and feelings I had when starting the job. Even including the worlds crappiest van for the driving test.
It's a very easy read and I read it in one sitting. He tells a number of stories and gives you all the interesting details without ever leaving you thinking that the story has gone on too long.
What is shouting out from almost every page is that the job hasn't changed since the 70's - sure, we have better equipment and more drugs to play with, but the messroom culture, the sorts of patients we go to and the problems with management are all the same as they are now. One story from more recent times its told, and it is only the 'insider' in me that had me noticing the small difference between the past and present.
Les' writing is so good that, even though I know the material inside out, I was still drawn to read more - he's a very engaging a writer. If you like this blog, then you will also like this book and I cannot recommend it enough.

You also might want to buy mine at the same time - More Blood, More Sweat and Another Cup of Tea. It should be in all good shops (and some dodgy ones I guess) by the weekend. As soon as I've the details for the download version I'll throw them up here. Also, for those interested I did a scrap of radio yesterday - you can listen to it via iPlayer here for the next week, my bit starts around the 17 minute mark (and thanks to @jamrock for pointing that out, thereby making my life easier).
Disclaimer: All my Amazon links make me a bit of money from stuff that is bought from them.

Back to work with a nice little (twelve hour) late shift. Late enough to lay in bed, but not late enough that you feel like dying at 4am that morning.

As I'm back to work after a long absence I'm being 'third manned', another ambulance person is on the truck with me in case I freak out and go mad or something. It's a good way to ease you back into work should you need it - something I didn't really need so my 'third man' had a lovely easy shift.

As for the patients, well it seemed that I went to most of the stereotypical jobs during the night, missing only the 'elderly person on the floor', 'urine infection' and 'demented nursing home patient'. We missed an 'assault' just by virtue of the police getting there first.

What was surprising was that we needed to 'blue light' four patient's straight into the resuscitation room - but at least it means we earned our pay.

Our first job of the shift was a very pleasant gentleman who had a problem with his heart - we took him into hospital and, unlike most of my other patient's I got to talk to him the next day when he walked up to me in the hospital and shook my hand and thanked me. It doesn't often happen and so I think that this handshake will stay with me for some time.

The rest of the shift was fine, with lots of nice patients and nice relatives - the only exception was a drunk in a pub who'd injured themselves, we had to scoop him up off the floor while making sure we didn't aggravate his twenty friends who were all around half a pint away from falling over themselves all while trying to prove that they liked him the most. It had something to do with football is all I know.

So it was a good shift, if busy and when some time passes I'll no doubt write more about some of those patients.

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I've just heard from my publisher that "More, Blood, More Sweat and Another Cup Of Tea" is back from the printers and that it should be in shops for the weekend.

I've just phoned the resource centre at work to let them know that I'm fit to return to work. My first shift is a Sunday late shift - and I can't wait.

(Of course, give it two weeks and I'll be screaming to come off the road again...)

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On Saturday I shall be at the MCM London Expo indulging in my inner nerd. If you ant to stop me and have a chat please do feel free - I don't bite*.

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For those that are interested, my calendar is starting to fill up with PR/Marketing stuff around 'More Blood, More Sweat And Another Cup Of Tea' - more of which as it approaches. There is at least one national TV slot lined up.

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How do you check to see if an ID card is genuine? Flick it with your finger and see what noise it makes. (I wish I had the energy to find the actual government website that gives this advice).

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*Insert standard joke 'unless you want me to...' which is, I believe, a legal requirement.

I'm mentioned in this column for 5th estate,

Scott Pack, publisher of The Friday Project, shares this philosophy. Acquired by HarperCollins last year, The Friday Project operates under an innovative publishing model - releasing titles under Creative Common licenses and distributing digital copies of books for free. According to Pack, they “have always experienced positive sales as a result of giving away free books.” When the Friday Project made one of their most successful titles, Blood, Sweat and Tea, available as a free downloand from their website, sales immediately jumped. The results of giving away free books has been so consistently positive, in fact, that Pack plans to find even more for creative ways to give the follow up, ‘More Blood, More Sweat and Another Cup of Tea’, away for free. “We are looking to make More Blood…available for free on any platform we can, as well as creating an Issuu widget so that anyone else can share it as well.”

Which is good, it's always been my belief that giving away my book leads to more sales and it's nice to see that we have the numbers to prove that. If it didn't sell more I don't think that Harper would let me release book two in a similar way,in fact in a way that makes the free download even more attractive and easier to obtain.

I'm really happy that Scott is handling my book.