That was pretty interesting. Got me thinking though, I usually buy Aussie Chardonnay, is this because I see people throwing shopping into their trolleys and my brain associates it with boomerangs? I can honestly say I have never heard Waltzing Matilda being played in the supermarket! Or is it because all the men in the beer aisle (my other half included!) remind me of Rolf Harris?

I will walk around the supermarket today with my ears open :)

So if ambulances played the theme from 'Casualty' and police cars 'Johny Todd' (The Z-Cars theme)
you could see whether the git in the car in front who won't get out of the way hates you or the police - or is just too stupid to be driving.

I've noticed Sainsbury's have started piping the smell of fresh baked hot cross buns around. Made me buy them, anyway...

I followed some links on that site to another interesting hack regarding caffeine (pdf)

Not wanting to go off track,

http://news.bbc.co.uk/1/hi/health/4694632.stm

but doesn't this guy do the same thing as Tom, but for 50% more?