a) They misspelled effektiv (means "efficient"). b) Guide to pronouncing "Jerker" in a non-funny, correct way: The J is pronounced like a Y in english, and the first E is pronounced like the E in the word "less". Essentially. It's a boy's name, btw. c) Swedes find foreigners' attempts at pronounciation of IKEA product names to be hilarious. All the names mean something in swedish, for those of you who don't know. d) *swedish*