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Re: General Update
by Stubbornlike a Mule
I think renaming the book is a bad idea. You have created your "Brand" around the name Random Acts of Reality. And I imagine most of the people who will buy the book are readers of your blog. It would be similar to the Coke/New Coke disaster of years ago, changing the formula just doesn't cut it. If the front cover has a photo/picture of an Ambulance on it, browsers will get the gist that the book is about Ambulances/The Ambulance Service. A quotes from the internets: "In general, the rule of brand naming is that if you already gave a strong brand name do not change it, if that can at all be helped. Researchers have found that established brand names have a great deal of brand equity locked up in them, and that changing brand names can lead to unhappy customers and a loss of business." Whatever you do don't change your well branded concept now no matter how hard the publishers push you...
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Welcome to Random Acts Of Reality, a Blog based in London, England, written by an E.M.T working for the London Ambulance Service. Also, number one search result for "Womble porn". All names have be changed to protect the guilty. This Blog was previously known as "Why I Hate Humanity" but the antipsychotic medication seems to have kicked in.

All opinions on this website are mine alone, and may not reflect those of the L.A.S or other ambulance crews

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