I agree with you Clare, about bringing the book to a wider audience; though Tom has a lot of traffic, the key is surely to get non-blog readers to buy the book too - that way he will be an 'author', rather than a 'blogger writing a book' - and sell more copies as a result (as well as (hopefully) achieve more longevity in the publishing field) I also agree with the statements made by other commenters above: the title does need to be snappier. Not that I am an expert in 'branding' or the like, but how about something punchier like: 'A Real Emergency: Life On The Ambulance Frontline' - An adapation of the award winning weblog 'Random Acts of Reality' The 'Behind Closed Doors' thing makes me think of something sordid, which is not quite the genre I think this book falls into.