Yeah, BoingBoing says hoax too. Harrumph. I thought, "WOW. They used a supercomputer and figured out what I've known for years. Better late than never." Except that it was too good to be true, I didn't think it was a hoax, because the reasoning is rock solid. That's exactly what is going to happen if the McDonalds of the world keep doing what they're doing. I just thought that with the help of a couple of supercomputers, they'd finally seen it. Ah well. With beef tallow for brains, I shoulda guessed no amount of supercomputers would help.