'fraid it's not just the media who are lazy - if an ambulance is called to me, I don't think I'll ever be likely to quiz the lovely people in green about their level of qualification or job title or Agenda For Change pay bracket, and if I recount the incident later, odds are they'll simply get referred to as the "ambulance-man" or "ambulance-woman". I'm more likely to remember their names than their specific jobs. In much the same way, if I then go to hospital, anyone introduced as "Dr Whatever" is mentally categorised "doctor" and anyone else is mentally categorised "nurse" - I don't have a clue about SHOs and ANNPs and CMHPs and whatnot. Unless you're actually IN the NHS, it's just so many meaningless jumbles of letters.