I used to adore tha aniseed flavoured bonjela... but at the time I was using it for my wisdom teeth, it was only advertised for baby teething pains, which was kind of embarrassing when the pharmacist asked me how old the baby was. I tried the Calgel too, but it wasn't as effective. The Oragel Plus is pretty much the strongest I've found, with the highest concentration of topical anaesthetic I've seen in an OTC product - great for those teeth that even the usual things won't stop hurting. But next time I'm in Boots, I'll have a look at their own-brand too. Another good thing (though I see people not recommending it because it can irritate the gums/cheek) that sometimes works on more painful teeth is to dissolve a chewable Nurofen or aspirin next to the painful tooth. It works way better than taking it normally and waiting for it to get round your bloodstream.