I'd prefer to take £30 (or is it £35?) away from teenagers doing A-levels and put it into the wages of the Emergency Services. Sadly I feel that no matter how much money there is, and no matter how it is raised, it is unlikely to make the wages of EMTs go up much. Ask the managers to pay a few hundred pounds each year extra to raise to a fair level the wages of people who may one day save their lives, and they'd probably say no. Rolling out a new logo is a much higher priority.