That one guy on his own - half a million pounds. Not a lot you reckon, it "doesn't compare". The many many many people like him - many many many times half a million pounds plus many many many ambulances that should have been going to real emergencies being tied up dealing with irresponsible twats. The thousands and thousands of time-wasting callers throughout the UK, that aren't as prolific as this guy but still do their bit and waste emergency resources several times a year when what they should do is make a 48hr appointment with their GP - all of those multiplied by the cost of sending out an ambulance and you know what? We've well surpassed the cost of the IT systems and are at the very least fast approaching the cost of the war in Iraq, and we've probably got a good few deaths in there as well due to *real emergencies* having no ambulances available.