That's an interesting set of slides, Mr Reynolds. I wonder who your audience was on the day. I'm a journalist during the day, and recently enrolled in my local first responder group, so I've been reading your blog (and book) with great interest over the last few months. My interest in your writing is two-fold - both on the 'new media' side, and to pick up experience about treating patients. So I'm an amateur to your professional, and vice versa. I'm fascinated by your view of the mainstream media and its ethical standards. I chose my current full-time profession because it I wanted to dig up the truth on subjects some people would rather keep quiet - I'm not constrained by any corporate agenda. I'm a business journalist, so I write on product recalls, market regulation, insider trading. Not very sexy, but at least the guy who manages all our pensions gets to know why he lost money. In my own way, I think I do some good. How has the media engendered the lack of trust you describe? We don't all write for tabloid rags, you know. I wonder if you think the MSM can still be a force for good. Was the Russian journalist Anna Politkovskaya worth reading? What about Hrant Dink in Turkey? Journalists die attempting to exercise rights we take for granted in our country. The red-tops may be the fly in the ointment, but I'd still like to have the ointment. There is one big difference between us. I have to write to deadline - and put my name to my work. Bloggers write when they want to - and have the option to remain anonymous. It's a pretty lonely place, you know!