Did you read the recommended alcohol limits: "Alcohol is measured in units. Men are advised to stay within 3 to 4 units in any one day. Women are advised to stay within 2 to 3 units a day." So by that rule one pint of Stella (yuk) thats your lot, half if you are a girl. If they want people to take any notice, they need to be more realistic. I don't know anyone who would drink less than 3 or 4 pints on a night out. Problem drinkers would drink considerably more than that! Beer is an acquired taste, there lots of good stuff and lots of horrid beers out there. The spam gets better when it list suggestions on what to do instead of drinking: In the Pub: Try alcohol free drinks - Conflict of interest? Play games such as darts/pool/dominoes - Because landlords love people coming into their premises and not drinking. Also darts players are renouned teetotlers. At lunch time attend a recital - I'd be less worried about the alcohol they are drinking and more worried about the crack their smoking. After work: Organise a game with colleagues such as five-a-side football Join a group such as an art/music/language class Sounds good, pub after? At home: Stock up on alcohol free drinks After Sport: Quench your thirst with alcohol free drinks Why not, I know a really good online shop!