But how do you educate those who won’t listen? If you have campaigns along the lines ‘Is this ambulance really necessary?‘ the folk who pay attention, and who then don’t call an ambulance, are the likes of little old ladies who have had central chest pain for 5 hours and didn’t want to bother any one! They wait till the GP surgery opens, then they wait again because the lines are engaged with folk trying to get an appointment for the same day (because they can’t book one in advance for a routine check) Humpphhh I am getting all grumpy now.