But surely someone who works for the ambulance service is doing it because they want to work for the ambulance service, dealing with emergencies, helping people, etc... they're certainly not doing it for the money. In which case, when a 'red call' comes through, the person driving the ambulance is, one would imagine, going to be thinking "I must get there As Soon As Physically Possible in order to save a life." It therefore doesn't matter if ORCON is 2 minutes or 8 minutes or 20 minutes. The person driving the ambulance has a rather more pressing reason than "targets" to get there fast. This is an assumption, and may be incorrect. Perhaps in the days before the 8-minute target, paramedics and EMTs sauntered about going "yeah, it's a red call, but let's go get some chips first" or something. I can understand why the bosses would want to know how fast ambulances get to emergencies, but I can't quite grasp the idea that a target will make front-liners respond any faster.