We have gone down this line so many times in the past. A major problem is that not only do people well-off enough to pay a fine call us out un-necessarily, but so do people on the dole or minimum wage. Frequently the latter call us as a free big white taxi because they "haven't got the money for a cab". To my ind that shows that they are mis-using/abusing our service, with the sole intent of gettting a lift. If that person is on the dole/Jobseekers allowance etc etc, how much do we fine them, if at all. Furthermore, how does it make us look, taking money from someone who genuinely can ill-afford it? The ambulance service is hamstrung by the possibility of "someone might die and we may get sued". The police and fire brigade can refuse to go out to calls which appear non-emergency, but we cannot, as the situation may not be as originally indicated. We need a system of public information (like the public information films on TV in the 1950s and 1960s), so that the public are educated in our "Raison D'etre" .