I had the same problem with Nintendo except I was trying to get a massive discount on the price of a DS by taking advantage of the pound to dollar exchange rate. Apparently you can only buy Nintendo products from their online shop if you live in either the USA or Canada. If you live in Europe, Africa or Asia you're stuffed and you're forced to buy the products in sterling from UK based sites or to actually go outside (perish the thought) and buy them in the shops at full RRP. In the end I bought one in dollars from the American based Amazon and had it sent to a friend in the States.