I imagine the effectiveness of such a campaign would be debatable, people have become accustomed to gory, shock tactic adverts, and there probably isn't another way of getting the message across. Also, can you imagine the cost? People would be up in arms if X million pounds were spent on TV adverts when little Johnny is in hospital with something nasty and hithero incurable. That said, i'm for the idea. It worked for drink driving, and it is apparantly working for those who drive with mobiles clamped to their heads. I don't think it should come out of any sort of healthcare budget though, not unless that cost is met with the summary sacking of a few dozen managers :D