To glamoUrise: to make something deceptively beautiful or mysteriously exciting or alluringly attractive esp. when artificially contrived. I see no contrivance or deception in TRs words, Andrew. He has removed some of the deeper substance but this has to be done on a public blog. What the ambulance service sees can rarely be described in absolute detail to Joe Public but can only be hinted at. Here, Tom does this so that people have an idea of what's happening out there. It gives a people a glimour of the sadness that faces average, every day people that comprise the Service. This man, whether he's forever hand-on-bottle or out having celebrated the birth of his child or grandchild or betrothal of someone close to him or whatever, did not ask for such a terrible injury to befall him and, as such, did not deserve for it to happen. However, it did and Tom and colleagues were there to help as much as possible. To treat and promote recovery Go safely, Andrew. You'll never know who's help you'll need next