I'm not even sure education is the answer, Kingmagic. We have 12million smokers despite the terrifying message brandished on the pack. What does it say, smoking can kill you, no honestlY it really can, wouldn't you be better off avoiding lung cancer, emphysema and ischaemic heart disease...........NO [WTF]. Then there are the 200,000 abortions and over 300,000 sexually transmitted infections despite masses of info about safe sex/contraception, etc. Rates of obesity rise inexorably, especially amongst youngsters. Heroin addiction has sky-rocketed since the 1970's. Piss-heads rampage round the city centre each night. How much was spent on the poster campaign "only one of these is a taxi" - our department displayed the poster at the ambulance triage area, well, it brought a knowing grin from one, or two rather smug, and self-satisfied customers. As long as there are enough people to pick up the pieces [courtesy of the £100 billion NHS tab] there are plenty who will not give a toss about the efforts of ambulance crews, or any of the other other front line staff, I'm afraid. http://www.marketoracle.co.uk/Article197.html