"We did it to ourselves really." That's my impression as well: this interested me, so I did a straw poll of friends, fam etc, and it turns out that a few of them did think a severely upsetting event alone, which came with minor injuries at most, may require hospital treatment, lest the person start to suffer from what were described as similar symptoms to the clinicl shock described. Interesting first aid suggestions for this kind of "shock" also included keeping the person warm and giving them sugary tea. Definitely a case for the media to step up as well, and stop using the same clichéd term to describe being upset (albeit severely, and with good cause) as something always requiring immediate "treatment."