It IS interesting, which is why I keep reading, but it's a bummer to have to read a sentence twice to check on the meaning. It's not difficult to sort the "its" from the "it's" (which I didn't learn at school either). I'm not a wanker about language (who cares about split infinitives?), and it's not life and death (true) but remembering a few simple things helps resolve possible confusion. Obviously, it's not true that "no-one" cares, and if no-one truly did, thn wd b all ritn in txt-spk, ok? L8rs, m8.