1: of course Amazon wants total monopoly of the writing trades, normal manly behavior, always want more, 'tis why there be Empires. It only comes tumbling down when the profit dries up. 2 There are three major buying categories. a] He who must be first and pay the most and brag.... b] He who must pay the least and brag see.... c] Then the rest are those that do not care or do not know the correct price, and pay up. If you get 1% of London paying a Quid each that means you can buy your Lamborghini [well the seat covers? anyway].