I like all of those ideas. it seems to me that expanding the brand is the one that is in your own hands. I think also the how to blog without losing your job could be good too. I felt as if I was walking on eggshells when I was doing Trust me i'm a civil servant, whilst I was wiht the Prince's Trust. It could be that I just need a whole new secret identity somewhere other than blogger to amke it work for me.